It's a great time to be alive if you're a fan of discontinued 90's beverages. Last year saw the return of Surge, this Summer we were promised a comeback for Crystal Pepsi and now Hi-C Ecto Cooler seems to be the next in line for resurrection.
There's a new Ghostbusters film coming in 2016 and a renewed interest in the franchise has already kicked marketing into high gear with promises of new merch from ridiculously expensive Lego sets to piñatas. That push has lead to a plethora of new trademarks filed with the United States Patent and Trademark Office and at least one renewal, that of a mythical orange-tangerine fruit juice.
THIS IS NOT A DRILL. ECTO COOLER'S TRADEMARK HAS BEEN RENEWED!!!!!!!!! pic.twitter.com/cgEWKeC7jY— Resurrect EctoCooler (@ResurEctoCooler) November 26, 2015
For those unfamiliar with the drink, Ecto Cooler was a juice that was used as a cross promotion for The Real Ghostbusters cartoon in the late 80's and early 90's. When the TV show went off of the air in 1991, the drink was popular enough to stay on shelves for the better part of the decade. After it was discontinued, Ecto Cooler went on to inspire flavors of beer, scented candles and movements to bring it back for consumption.
Meanwhile fans have been geeking out at the prospect of putting the sugar-slime to their lips once more.
This news of a potential Ecto Cooler return is the best early Christmas present ever.— Dinosaur Dracula (@DinosaurDracula) November 26, 2015
https://t.co/QOhMupXsxU If ecto cooler comes back I will cry happy tears for 7 straight days— hannah (@hannnahkillian) November 27, 2015