Advertisers Should Just Quit. Nothing Will Ever Top This Volvo Commercial
November 14, 2013
This makes me want to sell my house and buy a Volvo truck.
The latest Volvo commercial is going viral for good reason. Action star Jean-Claude Van Damme takes his 53 year-old body to the next level to showcase Volvo's Dynamic Steering System.
The stunt is in fact real. A Volvo rep confirmed that the spot was done in just one take, and if the actor had gotten a leg cramp while filming, he would have been protected by plenty of safety lines that were not visible in the final video. He also was aided by small platforms on the trucks' side mirrors that helped prop up his feet. But none of this takes away from the badassery of doing a perfect split between two massive moving vehicles.