When Jazz Egger moved from Austria to London at the age of 18 to pursue modeling, she was ready to work hard to impress to agencies.
One year later, she's working as a successful international model and actress. Oftentimes, this means carefully curating the public's perception of her personal life as well as her professional one. She'll upload glamor shots and selfies to her Instagram account and add witty captions about how much fun she's having on set.
The problem? None of her Instagram posts were true.
So, this week, the model decided to try something different: an honest caption.
#notgonnalie At this point the only reason I'm still on instagram is bc casting directors started asking how many followers I have so they can decide whether they consider me or nah. Idk how to feel about this but hey this is me dropping a selfie to stay in the game. (Also, I edited my instagram captions. Check out #truthbehindthisshot)
The caption reads:
At this point the only reason I'm still on instagram is bc casting directors started asking how many followers I have so they can decide whether they consider me or nah. Idk how to feel about this but hey this is me dropping a selfie to stay in the game.
"The fashion and media industry is hard and the pressure to be perfect even harder. Casting directors started asking me how many followers I have so they can decide whether they want me for a job or not," Egger said in an email. "So today, I decided to post a selfie with a different caption than usually. I was honest. I'm so sick of people pretending to have a perfect life bc I know their Instagram feed is full of lies which support stereotypical standards."
But the 19-year-old didn't stop with one honest caption — she went back and edited captions on most of her "perfect photos."
photoshop lvl 7000 / sorry @robertsakowski for destroying your wonderful work xx (#truthbehindthisshot my agency told me on that day that my hips were way too wide and that I needed to lose weight in order to have a chance at London Fashion Week. I already was underweight so I decided to not lose any weight. I still got confirmed for LFW.)
"I think no one shall feel bad if they don't live a life everyone is pretending to have so I started #truthbehindthisshot to show the real stories behind my pictures," Egger said. "I edited my captions and added the truth."
Now her followers can read a more accurate history of her 'glamorous' life and career.
Egger is aware that her project is likely to affect her success in the fashion industry.
"I will probably lose a lot of companies/brands who wanted to work with me because they might be afraid I could tell the truth, but I don't give a f*** anymore," she said. "Why can't we all just be completely honest and authentic?"
Ultimately, she's happy to deconstruct the odd and often unhealthy role that Instagram plays in our lives.
"Why is happiness supposed to be publicized and sadness not?" she wondered.
"So many people, especially the young ones, feel bad about themselves when they go through their Instagram feed... Don't they even realize what's going on? That no one truly tells the truth?"
She hopes that her project will inspire more honesty and openness — and, perhaps, perspective and happiness.
Thanks for having me ❤️ #LondonFashionWeek #LFWSS17 #fashionscout #runlabel #namedmodels (#truthbehindthisshot I didn't sleep much the night before bc fashionweek is pure madness. + I didn't eat/drink salt, sugar, fat and alcohol for months to prevent my skin from breaking out. Didn't work. Makeup artists covered it up.)
"The only way to become truly happy is to risk being completely open and honest," she said. "And this is where it all starts."
And we hope she's right — her honesty is powerful.
Who says models can't have bad days, too?