There's a saying in the PR game that goes something like this: "There's no such thing as bad publicity."
Thanks to the Internet and the prominence of social media, if a company makes a marketing snafu, then everyone and their grandma will know about it faster than ever before.
Something that Spicer Greene Jewelers learned the hard way when they put up this billboard with a joke that many people are appalled at.
Yeah, you read that right. The only way to probably make this billboard even more offensive is to Photoshop some precious stones over a Stoning of Soraya movie poster.
It garnered so much attention that even Chelsea Clinton tweeted about it.
The jewelry store said that they were going to take the ad down early and promised that 10 percent of their sales will benefit victims of domestic violence and rape to further apologize for offending people. As far as businesses saying "sorry" goes, that's actually pretty damn good.
Think the ad was in poor taste? Or are people too easily offended by everything nowadays?