If you can get thousands of people meme-ing something you did on Twitter, then you've officially achieved success. Just ask Drake what the Hotline Bling memes did for his career. I have to think that he danced like a buzzed uncle at a barbecue because he just knew that the Internet was going to parody the hell out of it. I mean, how else do you explain that masterfully ridiculous music video? So, so good.
And when it comes to meme-ing album covers, Kanye West's Life of Pablo we getting meme'd so much that an online generator was created to capitalize on how terrible it was.
Now, a bad album cover isn't necessarily indicative of how good or bad an artist is. Kendrick Lamar might be one of the better lyricists out there right now, but there are tons of people on Twitter who think that the rapper intentionally created meme-able album art for his latest effort, DAMN.
Kendrick knew what he was doing wit that Damn cover...he understand there is a thing called 'meme culture'— Noah Fence (@TsunamiSlim) April 11, 2017
Kendrick Lamar's new album cover is genius. That marketing team knew DAMN WELL it was going to be a 'one size fits all' social media meme.— David (@_Politico45_) April 11, 2017
The album art/name for the new Kendrick Lamar is a big day for the meme-industrial complex.— Mark (@merepseudmcl) April 11, 2017
Damn, this is gonna give us some damn good memes.