When Twitter user Katie Hinde was perusing the selection at a Target store, she noticed that there were plenty of NASA t-shirts in the boy's clothing section, but in the girl's.
The "feminine" clothing that decorated the girl's racks was filled with floral designs, adorable fishes, and pink and purple butterflies, but allegedly no NASA branded gear.
So she went and changed that.
There were some Twitter users who applauded her decision.
Great idea. I'll do it and with the toys as well. Why the girls can only have dolls, all pink etc?! My girl do likes dolls but loves cars.— Dr Lidiya Angelova (@angelovalidiya) June 12, 2017
Someone tell retail that. They don't seem to be getting the message. I'm the mom of three very strong daughters. No princesses among them.— Laurie Johnson (@lauriejohnson12) June 12, 2017
But some felt that Hinde's move, although well-intended, was just going to make life more difficult for retail employees.
Please, don't. ✋🏼 As someone who used to lead the toy department in Kmart, that is a BIG inconvenience to minimum wage retail workers.— Brandon Hawthorne (@BrandontLikeYou) June 12, 2017
I would always put the Pink Ranger or Wonder Woman at the front of the superheroes, or scientist or doctor Barbie at the front of dolls.— Brandon Hawthorne (@BrandontLikeYou) June 12, 2017
But going and messing everything up for someone's been there since 8 AM straightening, & will have to go back behind you, is a dick move.— Brandon Hawthorne (@BrandontLikeYou) June 12, 2017
I hate to be the negative Nancy in all this but this is just making more work for the employees there. Trust me retail is annoying as it is.— Laura Wilson (@lawilson009) June 12, 2017
Hinde thinks that annoying retail workers will inevitably result in a message being sent to the "higher ups" that people want to see more gender neutral clothing on shelves.
YEP. If folks did this across all stores, req allocation of employee time, then the industry would shift. & confronting sexism important...— Katie Hinde (@Mammals_Suck) June 12, 2017
Confronting sexism is especially important bc minimum wage retail workers more likely to be women... bc sexism.— Katie Hinde (@Mammals_Suck) June 12, 2017
Some people pointed out that their Target stores carried a variety of gender neutral clothing options.
I would ask if you put Wonder Woman stuff in the boys' section BUT I WAS AT TARGET AND THEY HAD WW IN THE BOYS' AND MENS' SECTIONS!!!!— Tim Wright (@timswar) June 12, 2017
That is so awesome!!! Sadly not at my Target, or sold out... but big picture- YAY!!!— Katie Hinde (@Mammals_Suck) June 12, 2017
And there was even a time when girls had their own NASA-branded t-shirt that looked pretty darn cool.
The retailer even reached out to Hinde with links to their large variety of clothing for girls.
So is that selection available in stores as well or only online? Asking for a friend.— Jessica Hampton (@Jessica61620980) June 12, 2017
Did she just jump the gun? Or do you have difficulty finding gender neutral clothing options for your kids?