Women are getting ripped off when it comes to buying pretty much anything. Research by New York City’s consumer affairs department found that in the city, women paid seven percent more than men on average across 800 gender-targeted items.
“Over the course of a woman’s life, the financial impact of these gender-based pricing disparities is significant,” the study concluded. “Though there may be legitimate drivers behind some portion of the price discrepancies unearthed in this study, these higher prices are mostly unavoidable for women.”
And now, Cards Against Humanity is seemingly cashing in on the gender gap. They recently took to Twitter to announce that they were releasing a 'For Her' edition of their popular game. Yes, it's exactly the same, but the box is pink and it's $5 more expensive.
"Everyone hates it when the men retire to the parlor to discuss the economy and the various issues of the day," the website reads. "What are us ladies supposed to do? Now there's an answer. Cards Against Humanity for Her. It's exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more."
In a hilarious frequently asked questions section, the company responds the question: "Is this product really necessary?"
"It's adorable. It's cute. Self-care. Take time for yourself. Chia bowl. Perfect on your coffee table or bookshelf. Watch What Happens Live with Andy Cohen. Brunch. Cheat day. Nasty women. Yaaaaaaaas queen! Good vibes only. Activated charcoal. Gender Reveal Party. Avocado face peels. You're such a Miranda. Paleo."
There is good news, though. All profits from Cards Against Humanity for Her will be donated to Emily's List, a fund that supports women running for elected office.
As you can imagine, social media had a lot to say about the new edition of Cards Against Humanity.
But is the box daintier and lighter weight for my small, weak lady hands?— Mary Jo (@maryjo27) July 11, 2017
As a lady-person, I'd buy it, but only if you pour blue liquid over the box to show its absorbency. Also, does it come with wings?— Mel Lau (@Mel_McLau) July 11, 2017