Have you been watching The Handmaid's Tale on Hulu? Have you read Margaret Atwood's book of the same name? If so, you know it's about a terrifying dystopia in which women are forced to submit to men and be continually raped and bear the children of their assaulters. It's pretty serious stuff, with lots of violence. So, you might understand why people freaked out a little when they saw that The Emoji Movie was using imagery from Hulu's show to promote their film. The parody ad showed the smiley-face emoji makeup lady grinning gleefully from inside a handmaid's robe, captioned, "The Emoji's Tale."
Um, what exactly is going to happen to that emoji?
It took a couple days for people to even notice this stupid tweet, but once they did they were pretty enraged. Or they suggested some other wildly inappropriate stories the emoji team could try tackling next:
So does it make you happy to mock the suffering of women? just want to be clear.— Claire Agincourt (@ClaireAgincourt) July 24, 2017
Missed the mark on this one by a long shot. Are we supposed to think of that emoji in servitude, being raped and forced to have babies?— Sean Simpson (@seanasimpson) July 24, 2017
I'll be honest: that tweet is so bad it's come back around for me and become funny. I laughed. It's just so awful! That probably wasn't the advertising team's intention though, so we'll categorize this one as a "fail." Read your source material, folks.