This is British beauty blogger Amena Khan.
The image of Muslim women, especially hijabis, giving fashion and beauty tips is becoming more and more common.
Her beauty Insta features product recommendations and advice just like you'd find on any non-Hijabi's feed.
But it also packs more more niche tips and tricks as well, like some of Amena's favorite ways of styling her headscarf.
And although a running joke among my hijabi friends growing up is that they love wearing headscarves because they don't have to "do anything" with their hair, someone who decides to cover their head has the same amount of interest as keeping it healthy as someone who doesn't.
Which is why L'Oreal enlisted Amen Khan as part of its newest haircare campaign.
It's a move that, on the surface, doesn't seem to make much sense.
You can't feature any long flowing locks in the commercial. No waves of hair cascading across a pair of shoulders.
But it sends a strong message to hijab-rocking women everywhere.
And the move from L'Oreal is generating a lot of positive buzz.
Headscarf-wearing women went on Twitter to applaud the beauty brand's move.
“Whether or not your hair is on display, it doesn’t affect how much you care about.” What a great ad from L’Oreal Paris. Love the inclusion!L'Oreal Paris makes historic hire with hijab-wearing Amena Khan in hair campaign https://t.co/jGdrQMFaKp via @HuffPostWomen— Sue Obeidi (@SueObeidi) January 18, 2018
While others thought that Amena's inclusion in the campaign was ridiculous.
Saudi TV started this trend, needless to say it is absurd to show woman covering her hair in an add about hair products.... inclusivity gone a bit far!— Abeer Mishkhas (@Abeer1_mishkhas) January 19, 2018
It was cited as a case of "inclusivity gone a bit far."
But it seems like there are way more people for Amena's role in the campaign.
My heart soars seeing my friend @amenaofficial in the new L’Oréal hair campaign. She is the epitome of poise and grace and she pushes for representation for Muslim women everywhere. I love my friend and love that the world gets to see her light. Keep shining boo! https://t.co/Xg5i565Qod— Nabela (@Nabela) January 18, 2018
Others pointed out that special hair care products are needed for hijabis.
Part of that can be attributed to hijabi women statistically having Vitamin D deficiencies when compared to women who don't wear headscarves.
Amazing campaign by Loreal! So HAPPY to see my gal @amenaofficial on a hair commercial. Very empowering😌 💕💕 I get asked a lot why I spend so much on hair care if nobody sees my hair. Well I SEE my hair. Isn't that a good enough reason? https://t.co/TqlebHV6R9— Jayyida Badhry (@jayyida) January 19, 2018
Khan's certainly not the first hijabi woman to become the face of the beauty industry, but the fact that a model wearing a headscarf was made part of a hair care campaign is pretty big news.