Barcelona resident Carla Forcada took to Twitter on Wednesday to share the response she says she received from a hiring manager after applying for a job as an account executive at PR agency called Impulsa Comunicación.
Forcada wrote on Twitter: "Unbelievable that there are still companies that do not support gender equality in the work environment."
Forcada also shared a screenshot of the email she received, which reads:
Thanks for sending your CV…We are currently in the selection process but we are looking for a guy because the role requires to work with accounts such as Carglass and Coca-Cola… and believe me, they need a man to be able to deal with the day to day, the visits, knowledge of production, etc. But we will keep your professional history at hand in case we need any future help.
Thanks and good luck!"
Forcada La Vanguardia newspaper that she felt "insulted as she could do the job as well as any man." Forcada shared the email with clients who had contracts with Impulsa Comunicación.
Coca-Cola said they would no longer work with the agency and that they support companies which have "an inclusive, diverse and equal hiring policy. We are very sorry that our name has been aligned with this discriminatory and unfortunate response."
La Compañía Coca-Cola no trabaja con Impulsa Comunicación y rechaza este tipo de respuestas discriminatorias. Contamos con una política de contratación inclusiva, diversa e igualitaria. Lamentamos ver nuestro nombre relacionado con esta respuesta discriminatoria y desafortunada.— Coca-Cola España (@CocaCola_es) February 14, 2018
The Spanish division of the window glass repair company Carglass said that they apologized to Forcada and "anyone else who has been offended by this message; we are too. We have expressed our position to Impulsa Comunicación."
Hola @forcada_carla te pedimos disculpas personalmente a ti y a todas las personas que ofendidas por este mensaje, nosotr@s también lo estamos.Ya hemos expresado nuestra posición a Impulsa Comunicación. Nuestra empresa promueve la igualdad de género y actos así no nos representan— Carglass® España (@CarglassEs) February 14, 2018
The company added that the company "promotes gender equality and acts like these do not represent our position."
Impulsa Comunicación has since shut down its website. However director Pere Terés told Spanish newspaper ABC that the situation was a "misunderstanding" and that "in no circumstance would the company accept discrimination".
"I have personally spoken to this candidate," he added. "We have invited her [Forcada] in. We are a company of transparency with parity."
Social media users applauded Forcada for posting the email online.
Sad state of affairs. Can someone please tell them it's the 21st-century?— dmcq (@MiddleBooth) February 16, 2018
Just a heads up. If you don't have one already, get a lawyer.— Cdot 💚 (@CdotLucilfer) February 16, 2018
If I needed to hire smart person who knew how to get the job done, I would choose someone exactly like you. Good luck!— ALD (@MelodyPond64) February 15, 2018
Don’t worry @forcada_Carla. You were clearly too good to work for them. @impulsa_com, your apology and promise to promote gender equality is imperative, unless you are ready to fall out of business. May all your clients stop working with you until you do. https://t.co/ehGpq4QHUb— Ran Dome (@MsRanDome) February 15, 2018
What do you think of the response?