Snapchat has been getting dragged through the mud since publishing an ad on its platform that references the domestic violence case between Chris Brown and Rihanna in 2009. According to the BBC the ad was only published in the U.S., and Snapchat is claiming it got past their review process by accident. It asks users if they'd rather "slap Rihanna" or "punch Chris Brown" in a joking manner:
People were incredibly horrified by the image, which was soon going viral on Twitter:
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.— Chelsea Clinton (@ChelseaClinton) March 12, 2018
Snapchat issued an apology, saying it was published "in error."
"The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware," they added. "We are sorry that this happened."
Not as sorry as they are now, because Rihanna responded on Thursday on her Instagram stories.
She posted a message that read:
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I'm just tryingt o figure our what the point was with this mess! I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would bring intentional shame to [domestic violence] victims and made a joke of it!!!”
She concluded by writing, “Shame on you. Throw the whole app-oligy away.”
People are applauding their queen and taking her advice. Bye-bye, Snapchat!
I respect Rihanna for addressing this. Snapchat keeps digging a bigger hole for themselves. They were wrong and insensitive for trying to make a joke out of the 2009 situation. So you’re telling me there was no one that didn’t approve or warn them before they posted it? Trash! pic.twitter.com/eM44asNnDa— MANNY 🤴🏾 (@THECLASSICMANNY) March 15, 2018
Who are you stanning for: Rihanna or Snapchat?