Blake Lively is popular on social media, in part because of her amazing relationship with her husband, Ryan Reynolds. The two seem to have some sort of competition over who can mock the other the best online, if they're not busy clowning Hugh Jackman.
So imagine the despair when followers saw Lively has deleted all of her Instagram posts:
And even weirder, she unfollowed Reynolds, and started following only people with the name "Emily Nelson."
Lively's Twitter account is hinting at the name as well, with a screenshot of someone playing Hangman. Creepy:
The women getting followed are equal parts thrilled beyond belief and weirded out:
And the people not named Emily Nelson are wondering, can they be? For the follow?
Tempted to change my name to Emily Nelson, so I can get a follow from Blake Lively. Lol.— Val (@roryandjess) May 1, 2018
So I heard that @blakelively was following only people named Emily on Instagram & panicked realizing my name wasn't in my username so I changed it only to find out she's following people named "Emily Nelson". 😭💔#SoClose #Emily #EmilyNelson pic.twitter.com/zxw5jHboUb— emily joy (@TheHoneyedWords) May 1, 2018
And whoever is managing this stunt is leaning into the weird factor hard:
Some people have been jumping to the worst possible conclusions immediately:
If Blake lively and Ryan Reynolds are separated then I am blocking every single guy in my phone and social media bc I will lose faith in “love”— Erika (@perezerk) May 1, 2018
DID RYAN CHEAT ON BLAKE WITH A GIRL NAMED EMILY NELSON OR AM I REACHING— rachel / 94 (@firstoleave) May 1, 2018
Seriously thought Blake Lively blocked me on instagram and high-key panicked for a sec— Alex Carter Thorn (@alexcarterthorn) May 1, 2018
It turns out Lively is promoting a new movie, Taylor Swift-style. Buzzfeed reports she's starring in an adaptation of a book called A Simple Favor, which is about a woman whose best friend Emily Nelson suddenly disappears. That is scary, but it's also fiction.
It just goes to show that if you wait long enough, you might get noticed by a celebrity promotion:
Or you'll try:
Someday your name will be called!