The marketing team for the IT reboot deserves a raise. Pranks related to the movie have been on the rise since the movie's release, and even the police are scared. It's hard to say who is responsible for what Twitter user @HG_Hohbes went through at his screening of the movie, but one thing is clear—clowns are terrifying.
Especially when they're waiting for you in an empty movie theater.
What the hell?! Is this an advertising ploy? If so, the people in the theater to see the movie are already sold, buddy! Why are you trying to make them pee their pants? These cosplayers are lucky they didn't pull this kind of stuff in a concealed carry state. Not that I'm promoting gun violence or anything but I could understand if someone just watched a clown eat children for two hours doesn't draw on the next creepy clown that pops out in front of them.
Things got the realest once Pennywise started tweeting back. And you know, this is as clear an example of the phrase, "just when you thought it couldn't get any worse..." you'll ever see on social media.
Most people were saying @HG_Hohbes should be running for the lobby by now, and even though it seems like an overreaction, I honestly can't fault the dude for booking it.
Though at least he wasn't the only person seeing...It. So I guess there's some comfort in being scared to death with other people who are as equally scared and freaked out as you are.
But then it was revealed that this apparition is neither Pennywise, nor a clown named Mike, but a guy named Jordan:
That doesn't really clear up what he was doing, nor is it an answer to this question: