I was never much of a coffee drinker growing up. In fact, I didn't really start drinking the stuff until a few years ago, and only really when I go to offices or places that are giving it out for free. I'm not going to walk into some artisanal cafe on a daily basis and drop $5 on a cup. One, because I'd feel like an absolute jerkwad for spending that much money on coffee and two, because I definitely brew it better at home. French press for the win, baby.
But if you're someone who is really craving that caffeine fix, you're in major luck, because now you can drink your caffeine and eat it.
The Einstein Bros Bagel chain just introduced the "Espresso Buzz Bagel" to its lineup.
The dough is made with blended espresso beans, giving the bagel a "bold" coffee kick that also packs 32mg of caffeine. Now that's about a third of the amount in an 8 ounce cup of coffee, so it's not like scarfing this bad boy down is going to get you bouncing off the walls.
They debuted the newest flavor, which also packs 13 grams of protein, along with two other new bagels.
You can get the Espresso Buzz bagel in a yummy-sounding sandwich, too, that comes with sugar bacon, cage-free eggs, cheddar, and butter. And if you're wondering what inspired such an unconventional bagel flavor, you can just do what seems like the hot trend now: blame millennials.
Einstein's Senior VP and head of marketing and r&d, Kerry Coyne, said that the inspiration came from their millennial consumers.
"We have watched the coffee category expand and adapt as millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee," she told Fox News.
The same Fox news article that reported on the new bagels reported that some customers found the flavor "insanely bitter," where another said, "I love my coffee and I love this."
And if you happen to be a nurse, you can try out the bagel for free this week just by visiting any Einstein Bros Bagel location.
They're giving them out in support of National Nurses Week, so they'll be able to see if the caffeinated bread smeared with butter or cream cheese or whatever other topping their heart desires will help them get through the day. (h/t fox)
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