Congratulations, Millennials! Applebee's and Buffalo Wild Wings are going down, and they're taking you with them.
Those gosh-darn Millennials are at it again! It seems that every time some business or industry that hasn't matured with time and adapted to the new market comes across the slightest bit of trouble, they turn to everyone's favorite scapegoat to to help their stockholders understand exactly what went wrong; Millennials. That's right, if you were born from 1981 to 1996, you're most likely an accomplice in the most heinous of crimes a person could be in this day and age; contributing to corporate irrelevancy.
The diamond industry, auto industry, trades, fast food establishments, you name it and we probably killed it. If that stuff was good enough for previous generations, how dare we demand anything different and break their perfect industrial business model? For shame, Millennials. For shame.
You see, it doesn't matter if rising costs and stagnant wages are keeping you from spending what little disposable income you have on superficial products or experiences, or that the crushing debt of higher education is constantly looming overhead; it is your responsibility to keep these industries profitable and uninterrupted by any means necessary, and sacrificing anything and everything without regard to achieve that goal. Shame it doesn't always work out that way.
Companies have a tendency of blaming millennials for all of their problems, a technique that without a doubt appeals to boomers who may end up patronizing those companies just to spite the future ruling generation.
Casual dining restaurants such as Applebee's and Buffalo Wild Wings recently revealed they're in financial trouble, and Millennials are to blame. Sally Smith, the CEO of BWW, explains:
"Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants and eating quickly, in fast-casual or quick-serve restaurants."
Cool. Not only are we responsible for the death and destruction of wine, golf, and breakfast cereal, but now we can take credit for the demise of mediocre chain restaurants too.
Millennials everywhere took to Twitter to show their deepest remorse.
But maybe none of this would be an issue if Applebee's started serving avocado toast.
Until then, I suppose Applebee's and Buffalo Wild Wings will have to suffer with the harsh realities of capitalism. Can't wait to find out what Millennials will get blamed for ruining next!
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