Earlier this month, David Dao, 69, was left bloodied after he was dragged from his seat on a Louisville-bound United Airlines flight to make room for crew. The Vietnamese American physician was selected to be removed from the overbooked plane after the airline failed to attract any volunteers, and after refusing to get out of his seat, airport police were called and he was dragged from the plane.
The decision proved to be a disaster for United Airlines, after several recordings of the incident went viral. CEO Oscar Munoz released an initial statement in which he blamed the 'belligerent' flier, which only made things worse. The airline lost $1 billion in stock value in a single morning, as customers in the incredibly important market of China started cutting their loyalty cards in half.