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Audi Ignites Outrage With Sexist Ad Comparing Women To Used Cars

By Jaime Lutz

An Audi ad in China seemingly compares women to used cars—and, what do you know, people thought it was sexist! Shocking, right?

In the ad, a mother inspects her future daughter-in-law at a wedding, pulling on her nose, ears, and mouth to make sure she's suitable for her son. She gives the A-OK—only then to turn her sights to the woman's breasts. "An important decision must be made carefully," a voiceover advises.

"Hey, @Audi - who thought it was a good idea to equate women to used cars? Because we're ," wrote one woman on Twitter who shared the commercial.