Lowri Byrne of the United Kingdom went in to an H&M to buy clothing in May. What she came out with was viral celebrity.
The problem that she had in the changing rooms is apparently one that is rather common, regardless of where you come from. The issue? H&M's clothing sizes.
Your humble writer gave up on H&M many, many years ago because the sizes he actually fit in made him feel like an overweight monster. Lowri had a similar experience.