Browsers may block some cookies by default. Click accept to allow advertising partners to use cookies and serve more relevant ads. Visit our privacy policy page for more information.
Source: A customer picks bra at a store on September 6, 2005 in Guangzhou of Guangdong Province, China. China and the European Union (EU) reached an agreement on September 5 to resolve the stockpiles of Chinese textile products held at EU borders. The agreement will allow some 77 million textile products, including sweaters, trousers, T-shirts and bras, to enter the European market. (Photo by China Photos/Getty Images)

Women Have Been Wearing Bras Incorrectly, And Twitter Is Floored


The things we jump into without reading the instructions first: building Ikea furniture, tests in college, putting on bras... That's right: Something as mundane as wearing a bra — something that most women have been doing since puberty — requires more specific instructions, because humans mess things up and do things wrong when not given super specific instructions. 

People first learned that they have been so very off about something so simple thanks to a simple tweet. In it, a woman named Brittany Packnett pointed to instructions provided by ThirdLove, a lingerie startup. According to ThirdLove, you're supposed to wear your bra on the loosest strap, adjust your breasts accordingly, and then tighten the straps only once a month. This is very, very different than what most women have been doing, you know, their entire lives.