Fashion Nova Is Getting Roasted for Holding a Stimulus Check Sale

Mark Pygas - Author
By

PUBLISHED Apr. 16 2020, 7:36 a.m. ET

UPDATED Apr. 20 2020, 5:01 p.m. ET

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Millions of Americans who have direct deposit information with the IRS have started to receive stimulus payments of up to $1,200 per adult and $500 per child. Individuals who earn between $75,000 and $99,000 a year will receive a reduced amount. For couples, the payments begin to taper off at earnings of $150,000 a year. 

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The payments are meant to be used to help Americans who have been made unemployed pay rent and bills. But as always, businesses are attempting to get some of the $290 billion that the government is handing out to individuals.  

Fashion Nova, in particular, has found itself the target of online criticism after it sent out a marketing blast encouraging users to spend their stimulus money on a sale. Twitter users took to the platform to share the message when it started arriving on their phones.

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The message encourages users to spend some of their stimulus money at Fashion Nova, promising up to 80% off sitewide with the use of their promotional code.

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"Fashion Nova is so wrong for this," one user wrote, "the stimulus isn’t for shopping its for people who need it during such hard times, this is so ignorant."

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This user jokingly posted the text that Fashion Nova and similar brands might send out in the event of an alien invasion. 

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Yes, this Fashion Nova right now.

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Other users attempted to share their disdain over the idea with Fashion Nova, only to get an automatic reply.

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Another user added: "Fashion nova??? Um... we’re going through a whole ass pandemic."

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"Fashion nova really said “spend the money you just got” as if people aren’t unemployed and the economy is tanking," another user noted.

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"Fashion Nova will text you in the middle of a hurricane," one user joked. "'Stormy weather , well we got deals that can “weather” this storm. Whole store 30-80% off' like what."

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This is probably exactly what they look like right now.

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"Uhhh all we get for the foreseeable future is $1200 so go away Fashion Nova I have groceries to buy," another user concluded.

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"The devil works hard, but Fashion Nova works harder," one commenter joked.

Let's just all agree not to spend out stimulus money on overpriced face masks, people.

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