America's Main Streets thrive from small businesses, but, in a lot of ways, those small businesses have been left behind. Which is why Deluxe Corporation set out to find a way to help rebuild some of the America's Main Streets that fell behind. Deluxe's Small Business Revolution does more than just give one town and its small businesses a $500,000 makeover. It sets out to bring a community together and to shine a light on the small town store owners who help their community every day.
Now in its fifth season, show hosts Amanda Brinkman, Deluxe’s Chief Brand Officer, and renovation icon Ty Pennington are looking towards the future of the series and how it's managed to create a sense of pride and synergy in the communities they've helped in the past.
'Small Business Revolution' is heading into Season 5, but they need a winner from their Top 5 first.
Deluxe announced on Jan. 14 what towns are in the running to be crowned the winner for Season 5. Whoever is named winner will not only receive $500,000 to revitalize their town, but also the help and support of professionals to help in their rebuild, plus a spotlight shined on them throughout the whole process.
"It’s really kind of a makeover show with heart," said Amanda, who serves as a co-host for the series with Ty, told Distractify. "We’re there to truly help entire communities thrive through its small businesses."
The Top 5 communities that remain in the running are Benicia, CA; Fredonia, NY; Livingston, MT; Spearfish, SD; and The Dalles, OR.
Of the Top 5, Amanda said that "we have a lot of geographical diversity, a lot of difference in the natural beauty of these communities, and they all kind of have a different vibe as well. But the thing that they all have in common is that they really understand the importance of their small businesses and they’re ready to rally around something positive. And they’re certainly ready for the Small Business Revolution to come to their town."
For Ty, 'Small Business Revolution' is a way to help towns build their own success.
What Small Business Revolution sets out to do is not to change a town, but instead to help it come together to help itself. Watching a town come together is something that Ty has a great deal of experience with.
He's been the host of shows like American Diner Revival and Extreme Makeover: Home Edition, which will be returning this year for a new season with Jesse Tyler Ferguson taking over hosting duties. However, Extreme Makeover fans were excited to learn that Ty would be coming back in a special guest role.
From his work on both American Diner Revival and Extreme Makeover: Home Edition, he said, "I really saw what it was like to help out a family with their business and how important it is. In the process of doing all that, I think for me, I’ve been to small towns in America and I’ve sort of seen what they look like. But more importantly, I’ve seen what it’s like when you come in and do something positive for a community and how the entire community rallies around a project like that."
He went on to say that what Small Business Revolution is attempting to do is to provide "a little bit of a shot in the arm" to help small business overcome challenges on their own.
You can vote for what town you think should be Season 5's winner by going to smallbusinessrevolution.org.