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Zara's 'Love Your Curves' Ad Illustrates Exactly How Not To Sell Clothes To Women

By Mark Pygas

As a man, shopping for clothes is a pretty easy experience. Everything comes in a few sizes, and for the most part, they're the same across different brands. But shopping for women's clothing can be a nightmare. No two brands seem to have the same idea of what a size 8 is, and the options seem to shrink the highter the size number.