Morgan Spurlock's Super Size Me did a lot to sully the name of McDonald's, but it looks like the fast food giant has managed to change some of its public perception in recent years - at least in my group of friends.
The same peeps who would gag every time we drove past one on the highway are posting selfies from their McCafes and confessing in our group chats that their Quarter Pounder with Cheese is "actually good." I'd like to see what they think 10 minutes after eating it, once the sodium gets them feeling like they're SpongeBob visiting Sandy's dome for the first time.
I also wonder what they'll think of Mickey D's latest nonsensical invention, which comes with a horrible name to boot.
You're looking at the Frork.
I'm sorry for what you just had to watch.
The internet wants to believe it's a joke, and seriously can't understand why McDonald's would introduce such a useless little tool.
Others dished out some real talk.
Some were just baffled.
A few think this is going to create a war of idiotic inventions between fast food chains.
"Will the Frork change your life? Probably not." Sullivan said in the video. "Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure ... maybe."
"We started with All Day Breakfast, updated our Chicken McNuggets, offered new Mac sandwich sizes for every occasion and now we're introducing Signature Crafted Recipes because they are inspired by our customers," Michael Haracz, McDonald's chef, said in a statement. "And while the Frork is supremely superfluous, it shows that McDonald's is willing to do whatever it takes to help them enjoy every last bite."
"Not everything [McDonald's] is trying will work, but some of it will," Mark Kalinowski, a Nomura-Instinet analyst, told CNBC. "But that's the point. You don't want a McDonald's that sits back and is complacent and happy with all the successes it's achieved in the past. You want a McDonald's that continues to evolve for the better and that's what McDonald's is doing under [CEO Steve Easterbrook's] leadership."