Any small business owner will tell you that it is hard to make yourself stand out and attract new customers. You can buy a radio ad or a billboard but everyone does that. Steve Abernathy from JS Abernathy Dental in Jonesboro, Arkansas decided to do something different. He edited himself into Star Wars.
The video, which takes clips from the climax of Star Wars, explains the process of using lasers in root canal treatment. It isn't quite the same as blowing up the Death Star but it is just as important in its own way. As he explains in the video, "Lasers aren't just for X-wings anymore."