Reading and rainbows, separately, didn't really appeal to me that much as a young boy. Like a lot of my friends my age, I was obsessed with trying to watch rated-R movies packed with as much violence as possible and wearing T-shirts with skulls on them. Because obviously that's cool. Getting me to read a book? Good luck. Forcing me to rock a T-shirt with a colorful rainbow on it? Fat chance.
But for some reason, when Reading Rainbow popped up on the TV, I was hooked. And I attribute my enchantment to the magical Levar Burton. I mean just look at this dude making a library cool.