Reading and rainbows, separately, didn't really appeal to me that much as a young boy. Like a lot of my friends my age, I was obsessed with trying to watch rated-R movies packed with as much violence as possible and wearing T-shirts with skulls on them. Because obviously that's cool. Getting me to read a book? Good luck. Forcing me to rock a T-shirt with a colorful rainbow on it? Fat chance.
But for some reason, when Reading Rainbow popped up on the TV, I was hooked. And I attribute my enchantment to the magical Levar Burton.
There's something to be said of a person that takes "unsexy" stuff and makes them palatable to the public. And just like Burton, Astrophysicist Neil DeGrasse Tyson has done the same, but with science.
So when fellow of champion of intellectual enrichment, NGD, expressed to the Twitter-sphere that he wished someone would read the classic children's story, Goodnight Moon to him, it opened up a very awesome prospect that we all should have seen coming.
And although it took a few months, Burton decided to reach out to NGD and set up one of the most epic readings of Goodnight Moon, ever.
And yes, Tyson does take a nap. Incredible.
Levar Burton is perhaps best known as the host and executive producer of Reading Rainbow, which started airing on PBS in 1983. The series ran for 23 seasons, making it one of the longest-running children's programs on the network, and with over 200 broadcast awards over its run, including a Peabody Award and 26 Emmy Awards, it's fair to say that the show was fairly successful.
After Reading Rainbow went off the air in 2006, Burton and his business partner, Mark Wolfe, acquired the global rights to the brand and formed RRKIDZ, a new media company for children. In 2014, Burton launched a Kickstarter campaign to bring back Reading Rainbow. With over 100,000 backs raising over $5,000,000, the campaign was a success.