A few weeks back, shares in Papa John's fell 13% after an earnings report showed that the company was losing customers. The fall in value resulted in CEO John Schnatter losing $70 million of his personal net worth within just 24 hours of the report, according to Bloomberg.
In a call with investors after the report was published, Schnatter blamed the fall on the NFL for not cracking down on players who are taking part in the 'take a knee' protests to highlight social injustices.
"We are totally disappointed that the NFL and its leadership did not resolve the ongoing situation to the satisfaction of all parties long ago," Schnatter told investors. "This should have been nipped in the bud a year and a half ago."
Papa John's and Schnatter were roasted online, including by competitors Pizza Hut and DiGiorno, for blaming the fall in sales on the protesting NFL players. And now, the company has taken to Twitter to officially apologize for the statements made during the call.
The statements made on our earnings call were describing the factors that impact our business and we sincerely apologize to anyone that thought they were divisive. That definitely was not our intention. (1/3)— Papa John's Pizza (@PapaJohns) November 15, 2017
We will work with the players and league to find a positive way forward. Open to ideas from all. Except neo-nazis — 🖕those guys. (3/3)— Papa John's Pizza (@PapaJohns) November 15, 2017
While the response took around two weeks, social media seemed to like the middle finger to neo-Nazis.
What do you think of Papa John's response?