Popular clothing brand H&M came under fire for featuring a black child model in a hoodie that read "the coolest monkey in the jungle."
Understandably, there was a torrent of social media outrage against the clothing manufacturer that ultimately caused them to remove the ad offline and issue an apology to the public.
However, they upped their apology game to the one in the post above after celebrities started commenting on the offensive ad.
People are still angry over retailer's blunder, but there are some people who think that individuals are overreacting.
I don't get why people are making such a big deal over this H&M thing. Why CAN'T the black kid be the coolest monkey in the jungle? It's sad how it apparently HAS to be racism because there's a black person wearing a "coolest monkey in the jungle" hoodie.— #KLOPP IN (@Kitnap97) January 8, 2018
Among them is the child model's mother, Terry Mango, who says she not only wasn't upset over the advertisement, but she wishes people would "just get over it."
The mother of the black boy from the H&M picture has spoken and she doesn't see the big deal about the sweater. Do you agree with her? If not, does that make her a bad parent? Leave your thoughts.. #SLDH #StarlifeDancehall #DoBetter #Culture #Youshouldknowbetter #History pic.twitter.com/tNq8Io2bLA— STARLIFE ATLANTA (@StarLifeAtlanta) January 10, 2018
She said that people are unnecessarily "crying wolf" over the advertisement and need to get over themselves.
"That's my son... I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this. This is one of hundreds of outfits my son has modeled... stop crying Wolf all the time, unnecessary issue."
Screenshots of her posts decrying H&M haters can be found all over social media.
Well people the mother ( #TerryMango ) of the black child in the #H&M ad basically say 'she nah cough suh why unno a vomit' @Regranned from @thegreentealivecastdotcom ______________________________________#greentea #thegreentealivecastdotcom #hennessandmauritz #fashion #racism #blackboyjoy #melanin #trending #childmodel
And her outrage against the outrage has a lot of people confused.
So now that the mother of the kid caught up in the H&M situation is defending H&M, are we still mad or are we going shopping?— danyero_wacho (@DanielShalomJNR) January 10, 2018
There are some people who don't really care what the boy's mother has to say about the advertisement and think that the issue transcends whether or not she approves of it.
I might sound rude here, but I frankly don't give a shit about what the mother of the little boy in the offensive H&M sweater thinks.— Lincoln Anthony Blades (@lincolnablades) January 10, 2018
I honestly don't care. Whether she hates it or loves it, it doesn't erase the ignorance behind it.
While others just believe it's an issue of money and that she's selling her son out.
So wait...the mother was at the H&M photoshoot and allowed her young black son to walk out on set wearing a “coolest monkey in the jungle” sweatshirt? Whatever happened to protecting your kids? Guess that check was too nice. They picked the right one then. Wouldn’t have been me— Jackie Chanel (@JackieChanel) January 10, 2018
There were some who couldn't believe a black mother thought there was nothing wrong with her son wearing this sweatshirt...
That mom has no integrity you see nothing wrong with your son wearing a monkey 🐒 shirt and H&M mocking him .— Tete 🤷🏽♀️10/08♎️ (@CoutureeLevel) January 10, 2018
And others just wanted to make sure she got paid regardless.
i hope the mother still got paid from h&m even though they dropped the merchandise— 💭 Eli (@elitheradioguy) January 10, 2018
An argument was made that the mother's view of her son wearing the sweater isn't what matters, nor should she be blamed for "allowing" it to happen.
Rather, it's the executives at H&M who ultimately decided that this image should be put on its website that are culpable.
the image on the h&m ad had to go through sooooo many people from the mother of the model giving consent to the editor of the ad. either no one brought up why the image was problematic or no one cared enough to change the model/sweatshirt. and either way it’s not ok.— matt. (@maattgoore) January 11, 2018
Diddy wasn't the only celebrity who spoke out against the ad, the Weekend dissolved his working relationship with H&M after they debuted the advertisement, and LeBron James issued this powerful response to H&M.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️#LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️