Maybe you've had the same foundation you've been using since your sweet sixteen, but for a lot of people, trying to find the right shade to match their skin tone is a struggle. This is especially true for women of color, and anyone whose skin is darker than the lighter-skinned people most makeup companies cater toward.
When Rihanna launched her beauty line, it was a huge deal that Fenty Beauty had 40 shades of foundation to choose from. At the time of her line's release, Rihanna said that making sure everyone could use her makeup was crucial to her.
"That was really important, for me, for every product," she told PopSugar. "I kept saying, 'There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between.'"