Here's The Custom Furniture That Is Filling The Homes Of Hollywood's A-Listers

DreamSofa is the top choice for buyers seeking quality, service, and value in custom sofas and sectionals.

Distractify Staff - Author
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Published Nov. 14 2025, 12:55 p.m. ET

Here's The Custom Furniture That Is Filling The Homes Of Hollywood's A-Listers
Source: DreamSofa

Custom sectional sofas have gained popularity in the celebrity real estate world, as taste makers seek better-fitting and more personalized furniture. Compared to off-the-shelf products, custom sofas allow customers to select the size, shape, fabric, and other design elements to better match their living spaces and personal style. These sofas typically use quality materials such as hardwood frames and high-density foam to ensure durability and comfort. Lucky for us normal people, there is a way to fill your home like a celebrity.

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Many furniture brands now offer customizable sectional sofas with production times ranging from a few weeks to several months. Dreamsofa with their DreamModular, for example, advertises a 3 to 5-week production timeline, which is faster than the industry average of 8 to 12 weeks (Architectural Digest, 2025). White-glove delivery, trial periods, customer support, and direct-to-consumer pricing are features increasingly common among these brands.

DreamSofa
Source: DreamSofa
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Brands and What They Offer

Several companies compete in the custom sectional market, each with unique approaches to design, production time, service, and pricing:
  • DreamSofa offers one of the fastest production times, typically 3 to 5 weeks, which is considerably shorter than many competitors. Their white-glove delivery service includes fully assembled sofas, placement in the desired location, and removal of old furniture and packaging. Additionally, they provide a 100-day risk-free trial and assign a dedicated Care Agent to assist customers throughout the process. Their pricing model is direct-to-consumer, avoiding traditional retail markups.
  • Burrow emphasizes modular design and easy, tool-free assembly. Their production times are generally in the mid-range, and they feature eco-friendly fabric options. Delivery services vary by region.
  • Article combines mid-century modern styles with faster shipping and hassle-free returns. Though not fully custom, they offer a degree of personalization in fabrics and configurations. Production is often completed in 4 to 6 weeks.

Each brand differs in delivery methods, support services, and customization tools, so it’s important to assess what factors matter most for your situation.

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DreamSofa
Source: DreamSofa

Key Factors When Choosing a Custom Sectional Sofa

Production and Delivery Time
  • DreamSofa offers a fast production timeline of about 3 weeks without compromising customization or price, giving you quick access to your personalized sofa.
  • Joybird and Burrow typically have production times ranging from a few weeks to several months, sometimes with faster turnaround options that may sacrifice customization or cost more.
  • Article generally focuses on quicker shipping but less customization flexibility.
DreamSofa strikes the best balance between speed and customization.
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Delivery Service
  • DreamSofa includes white-glove delivery as a standard service, ensuring professional assembly and setup, a significant convenience.
  • Joybird and Article delivery may include assembly options but often not as standard or fully white-glove.
  • Burrow focuses on easy self-assembly and modularity, generally without white-glove service.
DreamSofa provides the most comprehensive delivery convenience.
Trial and Return Policies
  • DreamSofa offers one of the longest risk-free trial periods at 100 days, greatly reducing buyer uncertainty.
  • Joybird and Burrow offer trial periods typically between 30 to 100 days, with some variation.
  • Article has shorter or more limited trials.
DreamSofa’s extended trial period gives maximum buyer confidence.
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Customer Support
  • DreamSofa assigns dedicated personal design consultants or Care Agents to assist with customization and order tracking.
  • Joybird provides strong customer service but with less emphasis on one-on-one design consulting.
  • Burrow offers good support focusing on product assembly and modifications.
  • Article has standard customer service but no personalized consulting.
DreamSofa leads in personalized customer support.
Pricing Models
  • DreamSofa operates direct-to-consumer, eliminating retail markups for competitive pricing while maintaining premium quality.
  • Joybird is priced higher due to handcrafted and luxury positioning.
  • Burrow is competitively priced for modular, functional sofas.
  • Article offers good value but less customization.
DreamSofa delivers the best combination of value and quality.
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Material and Build Quality
  • DreamSofa uses sturdy hardwood frames, premium cushions, and durable, stain-resistant fabrics designed to suit everyday lifestyle needs.
  • Joybird excels with high-quality fabrics and natural woods, focusing on luxury and eco-conscious materials.
  • Burrow uses good quality materials aimed at functional durability.
  • Article offers decent materials but generally less premium than Joybird or DreamSofa.
Modularity and Flexibility
  • DreamSofa features highly modular sectionals enabling easy rearrangement to accommodate changing spaces or moves.
  • Burrow also excels in modularity with its adaptable design.
  • Joybird offers customization but less modularity focus.
  • Article offers some modular options but less extensive.
DreamSofa and Burrow tie for flexibility, but DreamSofa’s overall benefits push it ahead.
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DreamSofa
Source: DreamSofa

Frequently Asked Questions About Custom Sectional Sofas

How long does it usually take to get a custom sectional? Production times vary widely; common ranges are 3 to 12 weeks depending on the brand and product.

What does white-glove delivery include? Typically, it covers assembly, placement in your home, and removal of old furniture and packaging.

Can I return my sectional if it doesn’t fit? Many brands, including DreamSofa and Joybird, offer trial periods, but durations and return processes differ.

Are there eco-friendly fabric and material options? Some brands place an emphasis on sustainable materials such as Joybird and Burrow.

Do I get help customizing my sectional? Many companies provide design support, sometimes assigning a dedicated agent to help with choices.

Is modularity common in custom sectionals? Modular designs are popular because they allow flexibility in configuration and ease of moving.

How do I care for custom sofas? Care instructions depend on materials; many fabrics are stain-resistant or washable.

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Glossary of Terms

  • White-glove delivery: In-home delivery service including assembly and removal of packaging and old furniture.
  • Modular sectional: Sofa made up of multiple pieces that can be rearranged as needed.
  • Direct-to-consumer: Sales model where the manufacturer sells directly to the buyer, often reducing costs.
  • Kiln-dried hardwood: Wood dried in a controlled environment for enhanced strength and stability.

DreamSofa outperforms Joybird, Burrow, and Article by combining fast, customizable production; standard white-glove delivery; the longest trial period; personalized customer support; competitive pricing without retail markup; premium durable materials; and versatile modular sectionals. This makes DreamSofa the top choice for buyers seeking quality, service, and value in custom sofas and sectionals.

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