Legendary Performer Natasha Nice Builds Multi-Platform Powerhouse Thanks to Devoted Fan Community
She took the brand recognition earned through years of studio work and converted it into direct fan relationships where she controls the economics entirely.
Published Dec. 3 2025, 7:30 p.m. ET

Far from retired, Natasha Nice hasn't quit anything. Her storied career just looks a bit different, one where she can thank her fans and subscribers directly, from intimate OnlyF--- content to lifestyle Twitch streams.
Natasha has won Performer of the Year, secured a Hall of Fame induction and become one of the Internet’s most-watched performers. However, instead of pursuing an avalanche of bookings, she has reduced her scene work to just a handful per year, pivoting to focus more on her OnlyF--- work.

But here's the detail everyone misses: this wasn't retirement. It’s a business model pivot that most performers never attempt because the risk feels too enormous.
While she remains deeply appreciative of the industry, individual scenes, even for top-tier performers, generate income measured in hundreds and thousands, not millions. The money has typically flowed more to those behind the scenes than to the talent whose imagery drives the entire economy. Natasha looked at that equation and decided to flip it.
Far from retired and still doing selective scenes, she’s now expanding. She says she’s “extremely grateful” to her OnlyF--- subscribers for allowing her to grow as both artist and performer, and now her Twitch channel lets those same supporters engage with her fitness journey, cooking experiments, travels and creative hobbies.

When she launched her OFTV feature "This Is Fire," Natasha had her best month ever in less than a weekend. She says she’s indebted to her subscribers not because of any financial gain, but because direct fan support represented something the traditional studio system never offered: creative freedom.
Her move to creator-owned content through OnlyF--- wasn't about leaving the industry. She took the brand recognition earned through years of studio work and converted it into direct fan relationships where she controls the economics entirely.