Spicy Star Snugglbugg Lives Double Life as Snowboarder and Mindfulness Advocate

At 11,000 feet, there's no Wi-Fi, no comment section and no one asking Snugglbugg for custom content. Just gravity.

The model and content creator with hundreds of thousands of followers has built an empire on constant availability, the kind of digital omnipresence that requires shooting content nonstop and maintaining the illusion that she's always just a click away. Her income depends on being perpetually online.

So when she needs a break from the very technology that pays her bills, she doesn't just take a bubble bath, journal or meditate. Her biggest escape: she straps a board to her feet and launches herself down a mountain at 40 miles per hour. Somewhere between the parking lot and the peak, she stops being a brand and becomes just a woman on a mountain.

"Shooting content, but needing a break," Snugglbugg says, describing the moment when the hustle becomes overwhelming. "I get in my car and I'm here."

What nobody tells you about building a career on intimacy-for-sale is that the product is you, endlessly replicated and packaged for consumption. The grind never ends and every moment becomes content. Your body is your business, and your business never sleeps. Snugglbugg discovered snowboarding not as a hobby but as a survival mechanism, the one place where her value isn't measured in engagement metrics or subscription renewals.

"Learning to snowboard was not just for sport," she explains. "It was a mental reward."

This is the part that surprises people: the woman who monetizes accessibility has found freedom in a sport that demands you leave your phone behind. There’s no Wi-Fi on the slopes. Just gravity, muscle memory and the kind of present-tense awareness that social media algorithms actively fight against.

Last mid April, she went snowboarding with her dad for his birthday, expecting twigs poking out trails and low coverage spring skiing, instead, she found knee-deep powder on every run. Not expecting anything. She went, not because of the conditions, but because it was her dad's birthday. Instead she was rewarded with the fluffiest powder. In good company, good spirits, amazing conditions, She says that day was the highlight of her season.

"Everyone needs an escape in life," Snugglbugg says. "Well, that's mine."

The irony isn't lost: the woman who built her career on being seen has found salvation in disappearing.