Pepsi And Kendall Jenner Are Getting Roasted Over Their Tone-Deaf 'Protest' Ad
The latest Pepsi commercial, featuring Kendall Jenner, is being met with criticism online because it features the star walking through a protest to give a policeman a can of Pepsi and defuse the entire situation.
The ad is obviously trying to appeal to those protesting against the policies of President Donald Trump, but ended up backfiring spectacularly because it's so out-of-touch with the violence that often erupts between protesters and cops.
the new @Pepsi ad evoking imagery of @IeshiaEvans in Baton Rouge is total exploitative brand social activism bs 👋🏼 pic.twitter.com/YzAFtWEzDO
— Sherry (@slchen_) April 4, 2017
I wish Eric Garner knew all he needed was a Pepsi. Smh
— X (@XLNB) April 5, 2017
who else is reminded of Dr Martin Luther King's famously resonant "I have a Pepsi" speech pic.twitter.com/xX5h3it3d1
— Scott Ludlam (@SenatorLudlam) April 4, 2017
@KrisJenner @KendallJenner @pepsi Protests are so in right now.
— juanona ryder (@juanrod) April 4, 2017
@KrisJenner @KendallJenner @pepsi that's it, kendall just fixed all social injustices. bless.
— Missing Link (@MissngLnk) April 4, 2017
wake up, SHEEPLE, protest is the new brunch pic.twitter.com/zvrC0Z1Juv
— Elahe Izadi (@ElaheIzadi) April 4, 2017
Hell yeah I hope the militarized police force beats the shit out of me while enjoying a cool, refreshing Pepsi™ https://t.co/E7NgU9uTwS
— Dan Ozzi (@danozzi) April 4, 2017
*kendall jenner hands cop a pepsi*
— BRANDON WARDELL (@BRANDONWARDELL) April 4, 2017
cop: im not racist anymore
Live bolder, live louder, live for now. @pepsi pic.twitter.com/BjtTEuRZYD
— Ethan Anderton (@Ethan_Anderton) April 4, 2017
Training Day (2001) pic.twitter.com/TAPjvdpx53
— jeff in real life (@thecultureofme) April 4, 2017
theory: that Kendall Jenner Pepsi ad is actually a Coke ad
— Chris Gayomali (@chrisgayomali) April 4, 2017
The ad that proves once and for all that Pepsi is literally for narcs https://t.co/vkqTZtPceP
— Jian DeLeon (@jiandeleon) April 4, 2017
Next time @pepsi do one where Kendall Jenner marches to Montgomery but the cops don't bludgeon her bc she's white & has a refreshing @pepsi
— Jia Tolentino (@jiatolentino) April 4, 2017
Pepsi's next ad: pic.twitter.com/jQvWfx9YgH
— Jian DeLeon (@jiandeleon) April 4, 2017
so many adults had to fuck up in so many unique and equally tone deaf ways to make this awful ad, it's honestly breathtaking https://t.co/j7BdoVw0cC
— kevin shark (@boynamedshark) April 4, 2017
"Kendall please! Give him a Pepsi!" pic.twitter.com/IntFNmCpTr
— Zito (@_Zeets) April 4, 2017
Following the outrage, Pepsi released this statement.
Here's a statement I just got from Pepsi about their Kendall Jenner joins the resistance ad (story coming shortly on @Adweek dot com): pic.twitter.com/XIKDypVpvb
— kristina monllos (@kristinamonllos) April 5, 2017
While others called on them to do more and donate to good causes.
.@pepsi, I'm assuming you'll be using the money you make to support @ACLU, @PPact, #CampaignZero + other social change.
— Brittany Packnett (@MsPackyetti) April 4, 2017
That's all I got.
Pepsi definitely could have handled this one better. Getting a member of one of the richest families in the nation to protest against the establishment was an odd decision, and the ad might have been better received without Jenner in it.
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