Butts are the new boobs. So of course there's a whole industry of products out there to keep your booty at its best—from exercise classes focused on squats to shapewear that smooths and lifts. Now, the latest are beauty products to keep your rear end baby soft and Kardashian plump. There are hydrating masks, exfoliating scrubs, butt acne (buttne) fighters, and creams that promise to make your ass fatter.
Here's the skinny on all the magical potions being marketed to your thiccest self.