The marketing team for the IT reboot deserves a raise. Pranks related to the movie have been on the rise since the movie's release, and even the police are scared. It's hard to say who is responsible for what Twitter user @HG_Hohbes went through at his screening of the movie, but one thing is clear—clowns are terrifying.
Especially when they're waiting for you in an empty movie theater.
What the hell?! Is this an advertising ploy? If so, the people in the theater to see the movie are already sold, buddy! Why are you trying to make them pee their pants?
But then Pennywise started tweeting back:
Most people were saying @HG_Hohbes should be running for the lobby by now:
Though at least he wasn't the only person seeing...It.
But then it was revealed that this apparition is neither Pennywise, nor a clown named Mike, but a guy named Jordan:
That doesn't really clear up what he was doing, nor is it an answer to this question: