When it comes to marketing, you've got to think outside of the box.
Simply getting on camera and talking about how awesome your product is doesn't really do it for consumers anymore. We've become a little too jaded and savvy for that.
So you've got to think outside of the box, something that Burger King thought it was doing when it prompted customers to ask their Google device what's in a Whopper Burger. The actor in the ad says, "O.K. Google, what is the Whopper Burger?"
Depending on when you ran the commercial, the Whopper contains cyanide, dead children, woodchips, poison, or mustard gas.
re: that burger king ad, yeah relying on linking to wiki text through an assistant definitely can't go wrong or be misused in any way— Anthony Kirkpatrick (@nonelement) April 12, 2017
Ad companies: "why does everyone use ad blockers?"— small dog friend (@duckinator) April 13, 2017
Everyone: "INTRUSIVE ADS ARE BAD"
Burger King: "Ok Google, define intrusive"
Amount of coverage Burger King has received from a cheap-to-shoot ad is quite incredible.— Mike Lowe (@mrmickeylowe) April 13, 2017
Quite the success.
But I still don’t like BK.
As long as you're thinking about burgers, you're gonna get hungry sooner or later. Great, now I want one of their new chicken sandwiches. I guess it's totally working on me?