Having a sense of humor in otherwise "serious" situations is important. Like when you visit a sick friend in the hospital and they're doing their best to keep the mood light and not cry all over the place. The fact that they're willing to crack jokes in the most dire of circumstances shows real strength. But this police station is taking a page out of the internet and trying to be relevant by introducing memes into their social media.
I'm not saying you'd want your doctor making a joke when they're telling you that you have cancer or something, but it's good to try and lighten the mood when appropriate, especially in certain professions.
This is especially true of police officers. Because, depending on your personal experiences with cops, these guys can get real scary and real un-funny, real fast. But the fact that some cops are able to joke around portrays them in a more humanizing light, and because of that entertainment value, you'll be more likely to cooperate with them and turn to them for help.
Which might be the reason why the New South Wales Police Force have such an incredible Facebook page.
They're not only posting photos of cute doggies either, but hilarious memes to boot. And I can't tell if this "meme team" post is serious or not. All I know is I love it.
What's probably the most impressive part about the force's memes is that they're pretty current.