Diddy has gone through a few stage-name changes. First, he was Puff Daddy, then P. Diddy. Then, just Diddy. It's safe to say it's become just part of his brand at this point. You could argue it makes it easier to define parts of his career based on his name, but truthfully it just makes it harder to track what's going on with him. I mean you can only reinvent yourself so many times, right?
So it wasn't really surprising that he announced he'd be changing his stage name yet again. Which, we get. Sometimes you outgrow your titles when you feel like you've reached a different stage in your life.
What was surprising to some people, however, is that the artist formerly known as Diddy is now calling himself Brother Love. Yes, you read that right, Brother. Love. We're all pretty confused by his choice because for one, it's very random compared to his past iterations, and for two it's already taken.
Because Brother Love was totally an old-school WWE persona.
Yes, that red faced, white suit, Napoleon Dynamite-glasses rocking bundle of joy was a high-energy "manager" in the professional wrestling organization played by Bruce Prichard.
His whole gimmick was that of an over-the-top baptist Preacher. Kind of a strange choice by Diddy, but it's likely he isn't ACTUALLY basing it off the WWE wrestler.
People were quick to point out to Combs that his new moniker was already taken.
Including Prichard, who reminded the artist that he's the original Brother Love.
Yo. Find a new gimmick. I invented and perfected Brother Love. I am the original and you are not. Remember North Carolina.— Bruce Prichard (@bruceprichard) November 4, 2017
Of course, there were a flood of WWE-centric memes.
People were understandably angry.
While others got creative with Photoshop.
Some users were just stunned that Combs didn't think of the character before announcing the name change.
But maybe not everyone is a fan of obscure pro-wrestling personalities.