Humans have an obsession with the calendar year. We give ourselves a certain amount of time to get something done and set up deadlines for ourselves. "I want to lose 20 pounds in 6 weeks, but I'll start fresh on Monday and countdown from there." Sound familiar? Because it sure as heck does to me.
I give myself the same clean eating pep talk about a million times and never follow through because in a moment of weakness, I will always reach for the free candy lying around a friend's house or succumb to the delicious banana nut bread my MIL just baked.
The truth is, though, that there's nothing really stopping you from starting to build the life you want right now. I'm not trying to get all self-help-y right now, but it's true. Why do you need to start on a certain day to improve yourself? Why do we have "New Year's Resolutions"? Most of the time we're setting ourselves up for inevitable failure anyway. Which is probably why these "New Year, New Me" memes hit so close to home.