I don't have any tattoos, but I'd imagine that getting one should be a deeply meaningful experience.
Whether it's to remind yourself of a profound occurrence in your life, or honor a loved one, I just think that making such a permanent change to your body should be something important, like commemorating the first time you got a Krispy Kreme donut important. Man they're so good.
I'm only half-kidding about that, but in all seriousness, there are fewer things more cringe-inducing that an awful tattoo. And these tats are probably going to stay with these people for a very, very long time; even if they eventually do manage to have them removed, they can never remove the ink of shame.