The Raw Meat Influencer Known as the Liver King Claims He Has a Nine Figure Net Worth
Apparently the ancestral supplements game is quite lucrative.
Published May 13 2025, 5:11 p.m. ET
There are so many things at odds with the Liver King, whose real name is Brian Johnson, which is decidedly less flashy. The raw meat-consuming influencer lives in an impressive mansion on an expansive plot of land outside of Houston, Texas, yet he never wears a shirt. Surely the man who shot to stardom in the wellness influencer sphere owns at least one top. He can afford it!
In case it's not obvious, Brian very much earned his moniker by consuming about a pound of raw liver every day, per GQ. His fitness journey started in middle school after years of bullying left the Liver King feeling small and ignored.
Decades later, he built an empire on something he calls ancestral living, supplements, and cheesy catchphrases. His bank account must be pretty full. Let's dig into the Liver King's net worth.
According to the Liver King himself, his net worth is insane.
In a bizarre Instagram post from September 2023, the Liver King self-reported that his net worth was $310,000,000. He listed his assets, which include cash, real estate, equities, and content. In Instagram Reel, which appears to rely heavily on AI, the Liver King points to an enormous gold watch before he curls a dumbbell made of gold bars.
After that, we are given a tour of a few of his possessions, like more gold jewelry, a Hummer, four ATVs, and his Texas mansion complete with a pool.
Brian Johnson aka Liver King
Businessman and fitness social media influencer
Net worth: $310 million
Brian Johnson, known by his online alias Liver King, is an American fitness social media influencer and businessman. He is known for promoting what he calls an "ancestral lifestyle."
Birth date: 1976 or 1977
Birth place: Ceiba, Puerto Rico
Birth name: Brian Johnson
Father: Phillip D. Johnson
Marriages: Barbara Johnson (m. 2004)
Children: Stryker Johnson and Rad Johnson
Education: B.S. in Biochemistry from Texas Tech University
Before he became the Liver King, Brian worked for a pharmaceutical company, which allowed him to partake in hobbies like snowboarding. That's what Brian was doing in 2004 when he met his wife Barbara, a dentist.
"I was good at being a man before I met her, but she made me a good man," he told GQ. Together, they opened up a dental practice but quickly moved into selling nutritional supplements touting the "ancestral lifestyle." The company is not surprisingly called Ancestral Supplements.
Brian claims the supplement business brings in $100 million per year, entirely on its own, via its website. After living the ancestral life, Brian got in touch with a social media consulting company, which helped him create a brand and build his followers. As of May 2025, he has almost 3 million followers on Instagram, more than 6 million on TikTok, and over 1 million subscribers on YouTube.
Brian's supplement company isn't the only business he owns. He co-owns the company Heart & Soil with fellow wellness influencer Paul Saladino, who also participates in a mostly meat diet. In 2022, Brian admitted to using steroids, which revealed he had repeatedly lied when asked in the past if he had. Despite this confession, his social media presence seems to be stronger than ever, just like him.