We allow third parties to collect information which we use for business purposes, for more info read CCPA section in the privacy policy page.
Browsers may block some cookies by default. Click accept to allow advertising partners to use cookies and serve more relevant ads. Visit our privacy policy page for more information.
Source: Getty Images

MMMMitchell's Makeup Palette Might Be Just What the Beauty World Needs Right Now


Celebrity makeup lines are a dime a dozen these days, but MMMMitchell's palette is in a league of its own. The social media star (real name: Mitchell Halliday) is releasing his Me, Myself & MMMMitchell rainbow palette on September 1, and makeup fiends around the world are pumped.

So who is MMMMitchell, and is the Me, Myself & MMMMitchell rainbow palette really going to take the beauty world by storm?! Here's what you should know.

MMMMitchell is now an accomplished makeup artist, but he got his start in a boy band!

In 2016,  MMMMitchell (who then went by his full name, Mitchell Halliday) competed with his boyband on the The X-Factor in the U.K. The group was eliminated in the final round, but Mitchell's showbiz career was just beginning.