Beauty influencer and vocal conservative Amanda Ensing was recently dropped by Sephora after many of its consumers called the company out for sponsoring her. The creator, who claims to have been making makeup and beauty content for a decade now, claims she had her contract wrongfully terminated over her political beliefs.
Sephora dropped Amanda Ensing following backlash from consumers.
After Amanda posted a sponsored video with Sephora, some viewers called out Sephora specifically for supporting her, citing tweets she made during the Jan. 6 storm of the Capitol building.
"Didn't love Sephora before but after seeing you sponsor Amanda Ensing, a supporter of the dangerous MAGA group, I'm out," one Instagram user commented.
Following Amanda's video, people began tweeting #BoycottSephora, prompting the company to take action.
"We were made aware that Amanda Ensing, an influencer contracted through one of our external vendors' campaigns, recently shared content on social media that is not aligned with Sephora's values around inclusivity," the company wrote in a comment on Instagram. "As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships."
Amanda was asked to remove the video she posted and has since made a few public statements on the matter. In a video on Instagram outlining her defense, she said she's in contact with her lawyers, as she claims the contract she signed prohibited her from being fired over her political beliefs.
In a screenshot of the contract, the company outlined it only voided contracts "in extreme situations such as violence or hate speech." Amanda maintains she participated in neither.
“We were recently made aware of concerning behavior by Ms. Ensing on her social platforms," Sephora said in a statement to New York Post. "Most recently, she made light of the violence and tragic loss of life at our nation’s Capitol last month. Any claim that this decision was made on the basis of political or religious beliefs is inaccurate, we respect each individual’s right to have their own perspectives and freedom of expression. However, Sephora reserves the right to terminate any partnership we deem inappropriate for our brand."
Amanda Ensing made light of the Jan. 6 storm of the Capitol on Twitter.
The influencer has always been vocal about her support of the Trump administration, but while many conservatives openly condemned the riots that happened on Capitol Hill on Jan. 6, in which pro-Trump and right-wing extremists broke into the building, causing all of the Congress members inside to seek shelter, Amanda tweeted "grab your popcorn."
These tweets, in particular, seem to be what Sephora is referring to specifically in their decision to terminate its contract with Amanda.
Some of her other tweets from that day, mixed in with retweets of coverage of the incident, are along a similar note.
"There’s not enough popcorn in the world for what’s about to happen," she later tweeted, following it up with the clarification that "This is referring to the amount of corruption about to be revealed in our government. As usual, the left twists our words."
Some of Amanda's other tweets before Jan. 6 included the false claim that Trump actually won the 2020 election.