A Designer Responded To A Ridiculous 'Fat Shaming' Ad By Being Just As Ridiculous
Nov. 19 2020, Updated 9:57 p.m. ET
Shopping app Wish recently decided that it would be a good idea to show off a pair of plus-size shorts on a thin model, who's essentially wearing one of the legs as a skirt. We don't know why they thought this would go down well, but they did...
After seeing the skirt, fashion designer Christina Ashman, of Interrobang Art & Fashion, decided to show just how crazy this kind of thing is by doing the same, but in reverse.
She captioned the photo, "If plus size ladies buy shorts based on how one leg looks on a whole petite woman, maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh."
Ashman told the Daily Mail:
"You don't sell clothes by shaming the target audience. It's fine if you're using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting.'
I just thought if they can put a whole petite woman in one leg of some plus-size shorts, then I should do the opposite and put one leg in a small skirt! I just wanted to highlight how absurd their marketing was."
And people of all shapes and sizes seem to be supporting Ashman.
One person wrote of the ad, "Instead of finding an actual plus-size model, you put a regular model into one leg? This is so disgusting." Another said, "This has to be fake."
Ashman is surprised by how many people her post has reached. "The response on my own posts on Facebook, Twitter, and Instagram have been mostly very positive," she shared. "Everyone has the right to be in their own body, whatever size, shape, or colour, without others judging them or trying to make them feel bad. I'm all about body positivity."
