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When it comes to marketing, you've got to think outside of the box. Burger king has been the home of my favorite french fries and some of the best marketing for fast food joints. But outside of their fries I really do like their mascot the King. He has really gotten into some different things like video games and people dressing up like him for Halloween. But as he evolves into media sometimes they go to far.
Simply getting on camera and talking about how awesome your product is doesn't really do it for consumers anymore. We've become a little too jaded and savvy for that.
So you've got to think outside of the box, something that Burger King thought it was doing when it prompted customers to ask their Google device what's in a Whopper Burger. The actor in the ad says, "O.K. Google, what is the Whopper Burger?"
The 15-second ad seems harmless enough.
Now the problem with this, is that it pulls the data from Burger King's Wikipedia Page. Once the Internet found it, it edited BK's Wikipedia page with some hilarious results.
As long as you're thinking about burgers, you're gonna get hungry sooner or later. Great, now I want one of their new chicken sandwiches. I guess it's totally working on me?
