Star power can do a lot for a business. Just ask the organizers of the Fyre Festival who paid models like Kendall Jenner and Bella Hadid to pimp a music event that ended up being a crisis that still managed to attract hundreds of people, some of whom shelled out as much as $12,000 for tickets.
Businesses will do a lot to try and get a celeb's attention to bring some focus to the brand. With the Fyre Festival, it was tons of money.
For Big Star Sandwich shop in New Westminster, Vancouver, Canada, they just had to offer up some sandwiches.