A new film titled Red Shoes and the 7 Dwarfs from South Korean animation company Locus Creative Studios was slated to come to the United States, with a voice performance by actress Chloe Grace Moretz. But ads for the film that recently appeared in Cannes are infuriating people, as they seem to equate beauty with being thin and tall.
Plus-size model and all-around bastion of body-positivity Tess Holliday tweeted pics of the offending ads on Tuesday, asking how they made it beyond the marketing team:
On the company's website, the story is slated as a moral tale, explaining that the "seven handsome princes" were transformed into "seven ugly dwarfs" because a curse is punishing them for being "disrespectful" to other people. Their quest? To get a kiss from the most beautiful princess in the land!
The "twist" is that the woman considered the most beautiful in the land gets shorter and heavier when she removes her red shoes. And judging from some of the trailers, that's not the only weird thing about it.
Like in this one, when a dwarf lustfully grabs the sleeping woman's shoes, and slams her violently on the ground as she's unconscious: