Hey, look. We've all seen people put tons of effort into crazy or ridiculous things to go viral, and obviously we love to hate it because we all keep clicking it. In my opinion, this guy's approach takes the cake.
An awesome twitter user named Richard Cook—who apparently does social media for Spotify, which puts this joke in some context—hid a secret message using the first word of each sentence in a week's worth of normal-seeming tweets. ALL of the tweets help carry the message. Star move if I've ever heard one, and of course everyone freaked out.