Another day, another insanely inappropriate ad that's got the internet in an uproar. Today's addition of terrible ideas for ads comes from beer company, Heineken, who is using the slogan "Lighter Is Better" right now. Maybe you can guess where this is going.
The ad has been circulating on Twitter, and features a bartender spotting a pretty, racially ambiguous but light-skinned woman looking disappointed in her beverage. He has an idea. Heineken! He opens a bottle and sends it towards her. It passes three dark-skinned people before reaching her. No white people are featured. It lands in her hands, and we're informed, Sometimes lighter is better.