It seems like we're more health conscious as a nation than ever before. There are tons of articles out there condemning the evils of sugar, and popular sugary foods, like soda, are declining in sales.
But just because we know things aren't healthy for us, doesn't mean that our desire to eat unhealthy things suddenly vanishes. Plus, there's the cost associated with eating healthy if you don't do some leg work to find a local farmer's market and do a bit of meal prep on your own.
Like if you're shopping exclusively at fancy shops to get all of your meals and focus on your caloric intake, you'll definitely be eating healthy, but your wallet will be crying in the process. Just walk into a gourmet organic grocer and take out a few items that tickle your fancy and look at your receipt.