Pop-Tarts Went Off On Someone Who Dared Mess With Their Creation

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Oct. 3 2018, Updated 5:25 p.m. ET

You think you know someone, and then you follow them on social media. Most of us probably think of Pop-Tarts as a wholesome family company, cranking out sweet, portable pockets of delicious baked goodness. That's true, but in addition to all that, they're also sick of our ridiculousness.

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A Twitter user named @KieranCollins35 decide to @ Pop-Tarts with their kitchen experimentations involving one of their tasty tarts and a container of Old Bay seasoning. If you've never heard of it, it's mostly used for flavoring seafood. Picture Pop-Tarts and crab juice together, and you'll get a sense of this monstrosity:

That is offensive.

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It's unclear if the tweeter was trying to get a rise out of Pop-Tarts or if they genuinely think this is a good idea, but they definitely got their response. The social media manager for Pop Tarts has had a day, and they're not taking anymore of this:

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They responded:

"I'm not sure why people need to take the time out of their 'busy' (jk) lives to ruin a Pop-Tart and try to get some attention but congratulations this is the most famous you'll ever be."
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Wow, you better put some Old Bay on that burn and consider yourself seasoned, @KieranCollins35!

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This has apparently been building to a head for some time, as Pop Tarts has been combatting internet debate about what, exactly, a Pop-Tart is. They'll sure tell you what it is not:

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And they're sick of everyone's "innovative" Pop-Tart concepts:

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Pop-Tarts have some specific ideas about what makes it tasty, and it will tell you when you crossed the line.

But some think coming for Old Bay is crossing a different line:

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Their angry tone is likely part of Pop-Tarts social media strategy, not just some deranged tweeter, and it certainly engages consumers. At least the ones who want to get dragged to hell:

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But be careful, because this may turn into a brand war:

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Eat Pop-Tarts in whatever disgusting way you want, but if you'd like an actual recommendation from the makers of this pastry (?), here it is:

I love a sweet Pop-Tart, but I love it even more when it gets salty.

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